Better Health motivates the nation to lead healthy and active lives. The campaign encourages people to take steps in order to improve their physical and mental health. Change 4 Life is also apart of the better health campaign.
Campaign History
Change 4 Life was launched in 2009 as a part of the government scheme 'Healthy Weight, Healthy Life'. In 2021 It was brought in as a part of the Better Health brand. Its purpose has been to inspire a movement in which everyone can help to improving children's diets and physical health levels.
The campaign heavily emphasizes on making a difference and motivating people to do something about their health.
The Key Factors
The Better Health campaign focuses on 3 key factors; Lose Weight, Get Active, Quit Smoking.
The Lose Weight program offers a free NHS Weight Loss Plan which comes as an app aiming to help you lose weight in 12 weeks. The app helps you; set weight loss goals, use a BMI calculator, plan your meals, make healthier meal choices, get more active, record progress.
The Get Active program offers two free NHS apps which tracks your activity in the day. One is the Couch to 5K app which is running program for beginners. The app tracks your runs, has a choice of 5 trainers to motivate you, connects you with other couch to 5k runners. The other app is the Active 10 app which tracks your steps, helps you set goals, shows you your achievements, gives you tips to boost your activity
The Quit Smoking program offers many ways to stop smoking. Throughout the month of October, the NHS run the Stoptober Campaign which aims to get people to quit smoking for a month and hopefully forever. The NHS also offers a free Stoptober app which tracks progress, helps you see how much you are saving, gets you daily support. The NHS also offers other alternatives such as vaping and local stop smoking services.
The NHS was first established on the 6th of July 1948 which followed on from the National Health Act of 1946. The NHS aimed to give out free healthcare across the UK. Many of the population had never seen a doctor before so the NHS was very overwhelmed and had to eventually introduce costs for some things such as glasses and dental work. Since 1948,life expectancy has risen by 13 years. The NHS is paid for through taxes paid by the people of the UK.
What does the NHS do and offer?
The NHS is designed to improve, prevent, diagnose, and treat both physical and mental health problems equally. It has a duty to each and every individual that it serves and must respect their human rights. The NHS offers many services such as Urgent and Emergency care services, Sexual health services, Dentists, Opticians and Online Service.
Codes and Conventions
In the past the NHS have done many campaigns such as the Change 4 Life which is now merged with the Better Health. Change 4 Life is a campaign which uses jelly babies that are silly and promote healthy eating and lifestyle.
Examples
This advert uses a playful vibe whilst also reaching across a serious message. It uses a children's voice over which also shows the target audience as younger people, even the simplicity of using the word 'pop' on the drink gives a younger people effect. The advert is also a cartoon which stereotypically is made for children and the younger generation. The advert focuses on substitutions for fizzy drinks, which is similar to the Stop Smoking which offers alternatives such as vapes. The campaign heavily focuses on substitutions and still believes that you can enjoy treats with less sugar. The advert uses many different sound effects and doesn't have the characters actually speaking. The advert is mainly for explorers who are willing to make the change to sugar free drinks. The social grade is aimed at D and E mainly age 18 and below as the advert is voiced by a child and the target for healthy eating. The advert also uses bright colors to capture the eye of the audience
This video has a variation of close up shots including the medium and extreme close up shots to really catch your attention. The opening shot is an explosion which really introduces you into the idea of change as explosions tend to alter surroundings. The advert is very fast paced which makes you need to concentrate on the advert. The advert also includes people exercising which is one of the main messages of the campaign. It also shows people having fun exercising. It also shows people with disabilities exercising sending a message that anyone can exercise. The advert is very light hearted much like the last one but is aimed at a wider target audience.
How will I follow the Codes and Conventions?
I will need to create a fun video which can be seen as comedic but also portrays a serious message, I will make it colorful and simplistic
Audience Feedback This is a pie chart of results from the question, How often do you exercise? 78.5% of people exercise at least once a week if not more. This shows that the majority of young people are frequently active. 21.5% of young people only exercise once every month or never at all. This shows that only a minority of people aren't very active. This graph shows that 64% of people exercise by either walking or running. 14.2% of people exercise by dancing to there favorite song which is very effective. This info shows that even daily activities can be useful to keeping fit This pie chart shows that 78.65 of people don't smoke and that 21.4% of people do smoke. Out of the 21.4% people who smoke, 66.7% of them smoke once a month and the remaining 33.3% smoke everyday. This insists that the 66.7% are regular smokers and may only smoke on an event. This pie chart shows that 64.7% of people drink alcohol and 35.7% don't drink alcohol. This is all people between the age of...
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