Interpreting The Brief

Assignment Brief

The assignment is to create promote a campaign for young people pushing for Better Health. The Campaign is for the NHS and is aimed at ages 16-20 to raise awareness and to get people involved in the campaign. 

The choices of media are:

- A TV Advert

- A Radio Advert

- Advertising or Promotional Material

The three key sectors to focus on are:

- Quit Smoking

- Lose Weight

- Get Active


Client Context

The Better Health Campaign has been launched to help reduce the risk of people being hospitalized with COVID-19 and to help reduce the risk of developing serious illnesses.

The goal is to reduce the risk of things such as type 2 diabetes, heart disease and 12 different types of cancer.

My initial thoughts

I will need to learn more in depth Premiere Pro and video editing in general. I will also need actors as I am planning to do a short TV Advert that is in the drama genre. I am going to make a video for each key sector

Target Audience

Age - 16-20 year old's

Psychographics - Strugglers, Explorers

Income - Any

Education/Occupation - Any

Gender - Any

Social Grade - D and E


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