Pre-Production

  TV Advert

This is the original script for the TV Advert, I've tried to create a simple and fun advert with a serious message being portrayed. Using a child as the actor also states the clarity of the target audience and the Social Grade it is aimed at. I also used a bit of my radio script with 'It's important to eat healthy, watch what you eat'







This is the first draft of my story board for the advert, it is a very simple advert and stays in the exact same position of the rule of thirds. The whole advert will be shot in a medium close up. I plan to either use a green screen or plan my days of recording based on weather. The only problem is that the weather is very unpredictable and if the green screen is used correctly it will look really good. I just need to learn how to use the chroma key effect on photoshop to its full ability. It follows the codes and conventions of being a happy advert whilst portraying a serious message. I will use pathetic fallacy where the weather effects the mood of the scene. 


Print Advert

This is my flat plan for the print advert, in this advert i have gone with following the codes and conventions and sticking with simplicity in the advert. I am also going to break the codes and conventions for my next print advert by adding a shock factor in as I think it will help people take action on there health.


This would be one of the more serious adverts and would be in a serious of adverts. I've tried to base this advert on the effects of vaping which is what the series will be about, this one is based around memory loss. The series will focus on different effects. 

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