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Showing posts from January, 2023

Audience Research - Canon

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  The Focus Group has helped me identify what people like to take photos of so I will try and incorporate these interests into my advert. I also have found out whether people are interested in print or advertorials. This will help me decide what advert I'm going to do. It was also a really good insight to see what would interest my target audience.

Investigation And Analysis - Canon

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  INVESTIGATON AND ANALYSIS

Interpreting The Brief - Canon

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Evaluation

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Post-Production

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Post-Production - TV Advert First of all, I picked a day where it was going to be sunny which just so happened to be the third of January. So, I grabbed my equipment and headed to my backyard. For my equipment I ended up using only my phone and my tripod in the end on the basis it was just much easier and more practical I recorded in 4K on my iPhone which produced a super clear product in the end. I really wanted to heavily stick to the flat plan I produced whilst also using what I had at the time which meant swapping the chocolate for Doritos and an apple for an orange which in the end worked better as it meant that there was a colour scheme for the video. So I recorded my footage which left me with many clips I couldn’t use. Then it was editing time. Firstly I made sure to add the NHS logo over the whole video which sat nicely in the corner of the video As i mentioned earlier in wanted to stick to the flat plan so i had to make the first initial video look dull by turning down the vi...